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  • Fernando Araújo

How to Create SocialMedia Accountsfor Your Business

Social media is now the largest communications platform in human history. More than 2 billion people are active on Facebook, as per company data, and 100 million use Instagram every month. Most social media platforms offer business pages, which allow you to access customer data and create the audiences you want to market to.

In this reading, we’ll go over how to set up business pages for Facebook, Instagram, Twitter, YouTube, and TikTok.

Follow this link to get to Facebook’s business homepage. Then, click

1 - “Create a Page.” Once you do, this window will appear:

2- Start setting up your page information by typing in your “Page name.”

Then, select one of the business category-types that Facebook offers to describe it.

This data will be used to better connect your business to people who might be interested in it.

After you’ve entered your Page name, Category, and Description, you’ll be prompted to select a profile photo and a cover photo. We have an example above as to what a newly created page will look like.

To start advertising on your new Facebook business page, follow this link and click “Create an Ad.”

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